When you’re online, some companies try to trick you into buying things you don’t want or giving them permission to use your personal information. The use of these deceptive web designs, known as “dark patterns,” is on the rise.It’s a term that’s been used in the online business world for a few years, but now the Federal Trade Commission is trying to shine some light on the tactic.The FTC offered some examples of dark patterns being used on some websites:Online ads that look like editorial content.Hidden fees and charges that don’t appear until late in the buying process.A free trial offer that leads to a recurring subscription charge.Processes that make it hard to cancel a subscription.Collecting personal information even if it’s not needed to complete a transaction.Protect yourselfThe FTC has sued companies over the use of dark patterns. But as a consumer, what can you do?Pay attention when you’re doing business online.It’s easy to get on the internet, click your mouse a few times and buy something.But before you click “I agree” to the terms and conditions, read the fine print. It could save you a lot of grief.Watch the video above for the full story.

When you’re online, some companies try to trick you into buying things you don’t want or giving them permission to use your personal information.

The use of these deceptive web designs, known as “dark patterns,” is on the rise.

It’s a term that’s been used in the online business world for a few years, but now the Federal Trade Commission is trying to shine some light on the tactic.

The FTC offered some examples of dark patterns being used on some websites:

  • Online ads that look like editorial content.
  • Hidden fees and charges that don’t appear until late in the buying process.
  • A free trial offer that leads to a recurring subscription charge.
  • Processes that make it hard to cancel a subscription.
  • Collecting personal information even if it’s not needed to complete a transaction.

Protect yourself

The FTC has sued companies over the use of dark patterns. But as a consumer, what can you do?

Pay attention when you’re doing business online.

It’s easy to get on the internet, click your mouse a few times and buy something.

But before you click “I agree” to the terms and conditions, read the fine print. It could save you a lot of grief.

Watch the video above for the full story.



Source link

Pin It on Pinterest

Share This