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Product Buying Guides
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What is the Purpose of a Buyer’s Guide?
A Buyer’s Guide is a consumer guide that outlines the type of coverage supplied and gives general information to assist a person or consumer in comparing different products to determine whether the proposed product or service is acceptable for purchase. Also known as a consumer’s guide or shopping guide. A buying guide is intended to make the purchasing process easier by offering all of the relevant information. The goal of developing a buyer’s guide is to inspire, enlighten, and entice readers to make better purchases.